70% of candidates wouldn't apply for a job if the company didn't have this
Now, more than ever before, candidates are using the web to check out potential employers before they even submit their CV.
According to research from jobsite Indeed, 70% of jobseekers won’t apply for a role until they’ve researched the employer’s reputation online - while more than half (56%) say they wouldn’t even apply for a role at a company with no online presence. This means that it is very important for your clients to be managing their employer brand online – if they are neglecting it, then candidates are more likely to pass over their opportunities.
Researchers found that a strong brand name remains a vital asset for a company seeking to recruit. Just one in ten jobseekers (11%) classes a recognisable name as unimportant when deciding whether to apply for a And, if the information they find out about the company is bad, almost all candidates will decide against applying. Just a quarter (23%) reported that they would be willing to overlook a negative online reputation when searching for a new role.