Box to Let Overseas Customers Store Files Locally in Privacy Bid
Box Inc., trying to lure more international customers, will offer overseas clients concerned about privacy the option to store information locally in cloud datacenters belonging to Amazon.com Inc. or International Business Machines Corp. Starting in May, Box Zones will give customers the choice of locating their files in Germany, Ireland, Japan, and Singapore. The company plans to add more regions in the future, said Chief Executive Officer Aaron Levie in an interview, and is looking at further choices in Europe and Asia as well as adding Australia and Latin America. Customers, particularly in some parts of Europe and South America, face laws that require certain types of data to be stored in their country or have strong preferences for that. Storage closer to the customer can also speed up computing. Box runs data centers in the U.S. but didn 't want to incur the costs of building out internationally to attract these customers, and it 's cheaper to pay Amazon and IBM to use their facilities, Levie said.